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CXM VERIFIED
Assessment, recognition and commercial relationships are separate. A score or payment alone does not confer a badge, award or place in CXM100.
Publication requires an approved policy, documented independent review, current assessed evidence and an explicit decision. CXM100 additionally requires 100 distinct eligible companies and a resolved cutoff.
Eligibility and appeals must be recorded in the applicable policy. No award or certification is implied by a self-assessment or commercial enquiry.
READ THE MEASUREMENT APPROACH